Homemade Baby Food Markets

The baby food market has grown steadily, however has been experiencing phenomenal growth since 2003. In 2005, the baby in the world food market was $ 21 million (US), up from 9.5 million people in 2003. The us represents 25% of the market, Europe 27% and accounts of Asia and the Pacific for 25% of the value. (1) global market

U.s. baby food market

The nature of the baby in the United States food market has changed in recent years. Historically, a few large players dominated the market, but few companies have emerged to specific niche markets 'cooler' target and organic alternatives.

Due to the increase in the number of competitors and the fact that the use of baby food product cycle is relatively short, manufacturers are creating new segments of clients such as "child cuisine".Industry analysts believe that baby/child food and drinks that are able to capitalize on the comfort, as well as quality premium ingredients and offer made, as often the parents want to buy you want is best for your child and are willing to pay a high price for products specially formulated to ensure complete nutrition and a healthy balance sheet (2)

Market growth drivers

There are many factors that are driving the growth of bebé.Son food market: methods of family planning, financial planning before the birth of a child, late pregnancy options, exercised by women, the increase in the number of women working and a greater willingness of consumers to pay for quality premium products. (3) organic

Parents, mothers in particular, believe that "organic" and "all natural" tag "very important" when making food for your baby (4) is often the case that baby food/beverages are the first types of organic products into a household. (5)

Although there are a number of brands of organic, jarred baby foods such as the best land and the harvest of offers available in stores today parents who are committed to give their children better and healthier choices know that commercial organic baby food are not fresh, and of having a life more long, are cooked at temperatures which destroy many vitamins and nutrients.

Because organic baby food quality is not available in stores that many parents choose to make homemade baby food.At the same time, have appeared dozens of homemade baby food websites.

Trend: Frozen baby organic foods

In response to the short comings of jarred baby food, a new alternative - locally made, frozen organic baby food - is beginning to emerge in the leader of the trend cities as New York, Los Angeles and San Francisco.cada one of these companies has taken an important step forward.

For these companies on the market has a number of challenges.Effectively sell products through grocery stores must pay distributors and store placement rates.To maintain profitability should reduce the costs of production through the use of co-packers to their alimentos.Co-Packers require large monthly minimum production, loose food, whose cost is baby on the manufacture of its products companies control and cold storage fees.And companies must do very large investment in advertising so that customers know to find your local grocery store frozen food section.

The client

All parents want what is best for their new babies.U.S. spending on babies is an industry of $ 28 million.Families spend more than $ 11,000 in the first year of life of a baby alone. (6) of baby products, this desire extends beyond the nice clothes and fun toys and reaches in the kitchen and the first baby food.

Numerous studies have shown that eating patterns and food preferences established principles of life. (7) dissatisfied with the options of preservative baby food and full of sugar available in grocery stores, parents are looking for new food choices.

An increasing numbers of parents is using organic not only for personal health reasons, but also for environmental reasons food market organic baby food así.El grew almost 18 per cent in 2004, double the overall growth in sales of food organic. (8) in accordance with the AC in the past five years, Neilsen of organic baby food market has grown by more than 60 per cent, generating more than 100 million dollars in sales in 2005.Este growth is driven by concerns parents have on the level of pesticides and hormones in feeding your baby.

In recent years many parents have also begun at least intend to make their own food bebé.Pero working parents and active, busy families don't have time to buy, Peel, steam, mashed, strain and freeze own homemade baby food - consumes too much tiempo.según a recent study conducted by CareerBuilder.com, work/life balance work of one of four mothers said are dissatisfied with your work/life balance and are actively seeking ways to get more flexibility, and some will do so at any price.Fifty-two per cent of working mothers say they would even be willing to take a short pay to spend more time with their children, a major jump from 38 per cent last year.

New baby food companies

In recent years has appeared a number of new baby around the world to help meet the need for market for calidad.Algunos baby food products food companies are trying to go head-to-head against the giants of baby food in chain abarrotes.Algunos stores are opening "baby food boutiques".Mientras some others focus on baby food catering services.

(1) The baby food industry (2006), Datamonitor/RNCOS.

(2) Ibid.

(3) Inorganic and organic baby - food market: a study of market, Datamonitor/RNCOS

(4) Market - an Outlook, March 2005, Datamonitor/RNCOS baby food

(5) Baby food and beverage, October 2006, Datamonitor/RNCOS

(6) Department of health and human services, United States trade 2004.Departamento.

(7) Helps children develop health eating habits, University of Maryland School of medicine, June 11, 2003.

(8) "Organic food in parents Grocery lists: concerns about pesticides, other toxins in the diet of children-demand engine", Seattle Post-Intelligencer, 24 November 2005

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